So you’ve decided to develop an app and you’re currently in the development phase. Your app’s premise may be promising, but how are you going to make your creation stand out, considering the amount of competition you have? It all boils down to execution and careful planning.
To elaborate, below are seven essentials that could help in making your mobile application successful.
Make it user friendly
A competent user experience will make your potential users happy! Your app should offer a user-friendly app design and interface. You should make a compelling first impression to your user. Make sure to make users fall in love with your app through simple and intuitive design, and everything else will follow.
During the designing process, think of yourself as the user of the app— you may be a non-technical person who just bought a new smartphone or a tech-savvy millennial testing out new apps. Either way, the user should clearly understand how the app works. If not, you could add a walk-through or how-to-video for first time users.
Goldfish are believed to have an attention span of nine seconds. You’ll be surprised that the human attention span is shorter by just a second mainly because of the rise of smartphones. Hey, look, a cute dog!
In connection with your app’s user-friendly interface, its response time has to be as quick as The Flash, (or if you’re a Marvel fan, Quicksilver). According to a global study of consumers’ expectations and experiences of mobile applications, only 16% of users will remain using an app after it fails twice. Moreover, the average expected load time for apps is 2 seconds. Another 78% of users expect mobile applications to load faster than its mobile website counterpart. With these statistics being mentioned, it’s safe to say that performance is an integral factor in development.
Before deployment, make sure to check the app for bugs and errors.
Learn from other applications
Check the Top Apps chart. Examine all your possible competitors, evaluate their weak points, and try to keep those points in mind while developing. Look at what these other apps don’t have and incorporate what they lack into your app.
Reviewing other apps similar to yours isn’t exactly bad. They simply give inspiration and can also show you the possible red flags you should avoid.
Make it free
Seeing that the app comes with a price may scare off potential users, regardless of how low or how high the price is.
If the word ‘free’ worries you, there are different ways on how to get revenue even if your app is free—such as in-app purchases, sponsorships, and ads. If you decide to allow ads, make sure that it doesn’t affect the usability of the application itself!
Marketing is crucial.
During (or even before) development, start exploring ways on how you can promote your app. Your app should be well-marketed even before it becomes available in the app market. Some examples of effective marketing strategies are QR Codes, social media marketing, landing pages, and microsites.
Generating buzz and making a strong marketing plan will surely be of help. Don’t put your marketing plan in the back burner as it is a crucial element in making your app stand out in a sea of other apps. Identify your potential users, make a lasting impression, and be as creative as possible!
Compatibility across platforms
Usually, most businesses prefer to develop iOS apps first before launching it other platforms such as Windows and Android. In developing an app, make sure to have it developed across different platform. This allows you to get a larger audience. Each platform differs from one another, so always double-check the compatibility in-between platforms.
You’ve finished developing your app, and everything seems to be working out pretty well. What comes next? Communicate with them! Not only does it give you the advantage of keeping your users interested in your app, it also helps you see how you can improve even more. There are plenty of ways to engage with users. Examples of this include asking for user reviews and ratings, offering support through social media, in-app surveys and forums. Every interaction you have with your user— whether it is acclaim or criticism, should be took into consideration in order to further improve your app.
Keep these essentials in mind and you’ll surely have a successful app. If you need any help or have questions about starting your own mobile app, don’t hesitate to get in touch with us. We’re always passionate about launching the next great app!