Welcome to the world of mobile app development! Whether you’re seeking to have an app for your business or want to create the next gaming craze, chances are, you’re already excited and believe in your app’s potential to be a hit.
But there might be a little problem: where and how do you even start?
Don’t worry, we’ve got your back. We’ll share with you our top tips to help you navigate the world of apps and bring your idea to your user’s screens everywhere.
Understand Your Goal
You already have a great idea but before you dive headfirst into development, you must clearly define the purpose and goals of your mobile app. What will it do? What will distinguish it from other apps in the market? What problem will it solve and how will it benefit your users? Don’t start development until you have a concrete answer to these questions.
Do Your Research
Before development starts, you should conduct a thorough market research. Researching the market gives you valuable insight about your competitors, their strengths/weaknesses, and strategy. Moreover, don’t forget to look at customer reviews of existing apps to gain an understanding of what users like and dislike in an app. Take note of these and address them in your app.
Know Your App’s Target Functionalities
Don’t create an app just for the sake of having one. You have to make sure it provides additional value to your business and users. If your app has features that don’t really contribute to overall efficiency or provide value of another kind, it will likely be unsuccessful. Narrow down your app’s functionalities to the one that deliver the most impact.
Identify Your Target Audience
You have a product and you need to sell it. Knowing your target audience helps you make the right decision since they play an important role in the development of your app. Who is going to use your app? What are their demographics? Answer these beforehand to meet your users’ expectations—they’ll surely love your app for it.
Focus On One Platform
iOS or Android n? This is perhaps one of the perpetual questions in mobile app development. Here at Direct Works Media, we generally recommend that our clients initially start on (and master) one platform before expanding to other platforms. Most developers agree that iOS is the way to go if it’s your first time launching an app.
Plan Your Budget In Advance
It’s not a secret: building an app can be a costly venture. That’s why it’s essential to know your budget and allocate the right amount for every phase of development. You wouldn’t want to stop development mid-way because you ran out of funds, right? Do know that mobile app development rarely has a fixed price since it’s very dynamic and costs are likely to change. Lastly, you should also consider other costs such as app registration, marketing, and maintenance.
Hire The Right Development Team
It is critical that your developer truly understand the ins and outs of your app requirements to deliver the results you want. The right development team is transparent, reliable, and diligent. They should also guide you at all stages of development. Remember: you’re looking for a team you can trust and build a long-term working relationship with.
Don’t Forget Your Marketing Strategy
Generating buzz for your app before its launch is critical to the success of your app. Press releases, social media marketing, landing pages, search engine optimization (SEO)—all these will get people talking about your app before and after its launch.
In addition, make sure to begin marketing at the right time. Ideally, this at least 2 to 3 weeks before the launch of your app. Once your app is launched, keep tabs on social media accounts to engage users.
Make Sure Your Design & User Experience Is On Point
It’s simple: no one uses a poorly designed app. Users have little patience for apps that are not aesthetically pleasing and hard to navigate Your designer should be able to come up with and implement an app interface that is visually appealing, intuitive, and user-friendly.
There are definitely more things you will know about mobile app development as you go along but these tips will help you get started on planning and building your app. If you’re ready to start bringing your app to life, you can start with a free consultation with Direct Works Media. We can’t wait to hear about your project!